Wondering how to market your cryotherapy business? For any business, marketing plays a major role in the overall success of the organization. Understanding that the cryotherapy industry is unique, it’s important to efficiently and effectively promote the service and its benefits. When starting, and growing, your cryotherapy and wellness business, be sure to take advantage of these cryo marketing best practices!
Educate, educate, educate!
The main hurdle in starting a cryo biz is that many people do not have a proper understanding of what cryotherapy actually is. Educating your market about cryotherapy through a combination of digital, traditional, influencer and word-of-mouth marketing is vital.
Here are a few ideas to help get you started:
- Build a network of social media influencers to promote your brand and educate their followers on the cryo experience
- Share articles and fast facts about cryotherapy on your personal and brand social media
- Make connections with fitness + wellness enthusiasts such as personal trainers and group exercise instructors
- Distribute educational collateral including brochures with infographics + FAQ’s
Hit the Pavement
Pop into local businesses in your area and introduce yourself. Stick promotional cards on car windshields. Attend events such as 5k and pop-up workouts. Participate in group exercise classes and talk about your business with the instructor and fellow attendees. Get out there and promote your business!
Network with local fitness and wellness businesses to set up cross-promotional and referral programs. Gyms, chiropractic practices, massage studios, wellness facility and boutique fitness centers all have the clientele that fit the customer base you seek.
Having a strong digital presence is very important when owning a business. Make sure to invest in a clean and informative website with appointment booking capabilities and to create and maintain brand social media accounts.
Stay in Touch with Customers
While getting clients in the door is often the main focus of your marketing efforts, it’s important not to forget to market to your existing customers. Email campaigns and text message outreach are strong methods for retention marketing.
Have questions or need additional marketing advice and support? Connect with our in-house marketing team!