Ella Kent, Spa Director, Sea Island & Impact Advisory Board Member
The Spa at Sea Island is a 5-star, 5-diamond luxury property on a private island in the Golden Isles of Coastal Southern Georgia. We have 2,000+ members and three hotels that offer guests access to the spa and fitness center.
Members consider the fitness center to be one of the most important benefits; 80% of the people using the fitness center are members. The center offers complimentary fitness classes (60+/week) and five personal trainers on staff giving 60 private sessions a week.
The spa is the only 5-star spa stand-alone one in Georgia, an honor earned for the ninth consecutive year in 2017. It offers a full line of massage, body and facial treatments, along with a full-service salon and store. About 30% of the spa traffic is from members.
Tell me about your goals/vision for your spa.
Our vision mirrors our mission, “Enriching Lives.” We execute on that with the vision, “Our Sea Island family is committed to creating meaningful value by providing gracious hospitality, extraordinary experiences, and a lifestyle worthy of sharing with generations.”
Why the decision to add cryotherapy?
With cryotherapy, we can provide added value to spa and fitness guests who seek alternative therapies, accelerated return to activity, or an overall increase in energy.
Why did you decide to partner with Impact Cryotherapy?
Sea Island is very fortunate to have the two founding directors of Impact here as members. They reached out to our President Scott Steilen and invited him, key membership and key people in spa and fitness to see and demo the Impact cryosauna. Personally, I enjoyed learning the science behind the machine but what really convinced me was the demo. It was so much fun to see hotel executives laughing and squealing when they received the 3-minute intro. They all said they felt much better afterward — and would do it again! After that, it was a simple ROI exercise to see if cryotherapy would benefit our guests and members, and our bottom line. It was a yes for all*.
How has cryotherapy been received by members?
Initially, our guests and members were skeptical, but as recognition increased, so has the usage. Many of those who participated in an Impact Cryotherapy session have turned into regular clients. And many one-time guests only staying with us for a short time, urge others in their family or friends to try because their experience is so impactful.
How do you promote the cryotherapy?
“Shelf talkers” on tables in the spa and fitness center, on the website and it’s listed on our spa and fitness menu. Also, various members of the local press personally tried a session in our Impact Cryosauna, then featured it in overviews of Sea Island or wrote about it.
Why do your clients utilize the therapy?
They feel better after a cryotherapy session.
*Products manufactured or produced by Impact Cryotherapy are not intended to diagnose, treat, cure or prevent any disease or chronic illness.