How to Monetize Unused Space in Your Wellness Business
If you’re running a brick and mortar health, wellness, or fitness business, you know that every square inch of space matters to your business’ bottom line. Your goal is to maintain enough space to conduct your classes or services, keep your clients happy, and maximize return on your square footage investment. Today, we’ll discuss one way that wellness businesses all over the world are maximizing their space utilization by adding new streams of revenue.
According to the Global Wellness Institute, the global wellness economy contributed $3.7 trillion in 2015. As one of the world’s largest and fastest growing industries, this number only continues to grow. With this growth comes increased competition, and a greater need to differentiate your offerings from the competition. To accomplish this, many wellness businesses are adding cryotherapy to their existing offerings to gain a competitive edge.
As an existing wellness business, you have a unique opportunity to leverage existing traffic as you launch new offerings. As more and more people prioritize a holistic approach to their health and well-being, now is the time to evolve your services to better meet customers’ needs. Adding a cryosauna to your existing health or wellness space can differentiate your services and appeal to a broader audience. By providing a one-stop-shop for all of your customers’ wellness needs, your business will gain an edge over the competition.
Let’s say you’re running a local gym. Your business is doing well, but you know you’re probably overlooking new ways to generate revenue. You’re starting to lose business to the niche wellness business down the street, and you’re looking for ways to maintain and grow your clientele. You have an old 10’ x 10’ HVAC closet in the back corner of your gym, but you’ve never given it much thought. Turns out, you’re sitting on an untapped revenue opportunity.
A 10’ x 10’ space is all you need to start offering your clients natural healing and wellness through cryotherapy. Each full-body cryotherapy session lasts just three minutes, giving you the ability to drive revenue every 180 seconds while offering an affordable cold therapy experience to your customers. The IMPACT cryosaunas are incredibly efficient so you can run back-to-back sessions with no downtime.
Every square inch matters to the success and sustainability of your health or wellness business. Adding a cryosauna can help you create a positive feedback loop of revenue for your business. You’ll keep your current customers happy and engaged with unique services and attract brand new customers that you can later upsell or convert into members.
At IMPACT Cryotherapy, we help wellness professionals enter the cryotherapy space with confidence and minimal interference. We take pride in our end-to-end support, guiding you every step of the way to ensure the best possible outcomes for your business. Thanks to our inventory and relationships with national gas suppliers, we can work quickly to get your cryosauna installed and ready to run in as little as ten days.
Ready to learn more? Give us a call or reach out to our team today.