Invigorate opened this spring in Richmond, Va. We exclusively focus on full body cryotherapy. Our clientele is a diverse group, ranging from an auto shop owner in her 70s to college athletes. What they have in common is they are very active and want to continue that way for a long time. Many clients have experienced injuries or have been very hard on their bodies. They now realize that for longevity, it is important to take their recovery as seriously as they do other activities, such as work or exercise.

Tell me about your goals/vision for your business.

We believe life is too short for pain that holds you back. Our goal is to help clients feel their absolute best so they can be their absolute best.

Why the decision to add cryotherapy?

Until this year, the closest cryotherapy was two hours away. A town full of runners, bikers, golfers and outdoor enthusiasts was a prime, untapped location.

Why did you decide to partner with Impact Cryotherapy?

My background is in engineering and manufacturing, so safety and reliability were my top criteria in selecting a cryosauna. Impact Cryotherapy was best in class in both areas. Their existing customer enthusiasm and great customer support were just bonuses.

How has cryotherapy been received by customers?

It’s not unusual for a first timer to be curious, excited and nervous. Once they experience their first session, and are warmly back in their robes, they are amazed by the experience and they immediately feel refreshed and invigorated. The boost in energy often inspires them to get out and “do something,” ranging from hopping on a bike for a quick (50 mile) ride to using the push mower instead of a riding one.

How do you promote the cryotherapy?

Right now, we spend a lot of time educating the community to increase awareness of cryotherapy. Setting up at races and other community events provides great exposure and a chance to answer people’s questions. These events allow us to explain how cryotherapy fits into a busy lifestyle.

Why do your clients utilize cryotherapy?

We attract active, motivated individuals that feel like their bodies hold them back from maximizing their athletic performance or participate in their favorite hobby. They love that cryotherapy helps pursue their passions with more ease and, even better, that they can be in, out and back to their busy lives in less than 15 minutes.