During his illustrious, 35-year career of starting, growing and expanding healthcare and biotech companies, Richard Otto had a front-row seat to every modern breakthrough in cardiology. Having met and worked with innovative physicians across the country — Dr. Andreas Gruentzig, the pioneer in cardiac angioplasty; Dr. Richard Schatz who is the co-developer of the coronary artery stint; and Jeff Arnold, the founder of WebMD — it’s no surprise that his beach-side retirement didn’t last.
He first tried cryotherapy at Sea Island, GA where he had arranged for Chad and Johnny to offer demo sessions for several PGA players, coaches and trainers. After seeing its effects on elite athletes, as well as his fellow retirees, Richard decided to investigate the business potential. He says, “What amazes me most about Impact Cryotherapy is that we’ve taken something relatively unknown and turned it into a lifestyle need that’s growing like wildfire.”
Richard credits a large part of the company’s success to his “one in a million” cofounder, Robert Atwood, and the entire team. “Bob and I get a good charge from helping these young folks grow and mature in business. Coaching them through taking their lumps and moving on has been very gratifying — and I still learn something new every day.”
Robert T. Atwood
Co-Founder and Chief Operating Officer
“I’ve retired five times.”
Now respectfully tagged as a genuine workaholic, Robert (Bob) Atwood recounts his storied professional career which includes 28 years with Deloitte — where he led the benchmarking study of US banking supervision after America’s first $1B bank failure, and launched Deloitte’s National Affairs Office in Washington, D.C. — and 10 years as CFO of First Union Corporation where he led industry-changing mergers. Then there’s the half-dozen ventures he and Richard Otto have taken on together in the health related sectors.
“Whatever I do has to be a learning opportunity.” Currently, Bob is fueling his insatiable curiosity with a maniacal focus on building significant valuation and industry influence for Impact Cryotherapy. As for why he’s working on yet another career with a bunch of young ‘uns, he says “There’s a psychological reward to offering mentorship to our bright and passionate team-members, but it’s a return on investment, too. They bring an energy and enthusiasm to the company that’s crucial for keeping us relevant in today’s society.”
Bob credits the unique business story of Impact Cryotherapy to being an American company manufacturing and selling cryosaunas. The ability to use social media to reach broad audiences, to sell quality equipment and provide accessible and timely service and support activities which mitigate external risks is a win-win for the company and the customers — and it’s put Impact on a radical growth trajectory.
Gene Guertin, PE
Chief Technology Officer
Bringing 43 years of experience in software engineering and scientific technology disciplines to the team, Gene Guertin thrives in the responsive, flexible environment of small, startup companies. He explains, “Richard, Bob and I have been around the block a few times — but here we’ve created something that is truly unique.”
So what interests him most about this market? The radically cold temperatures and its effects on the materials used, as well as the push to engineer equipment that delivers nearly 100% uptime is just the beginning. His first goals at Impact Cryotherapy were to design the guts and details of the cryosauna, streamline the internal engineering, and document everything. Now Gene oversees the operations and manufacturing, as well as the installation and service teams.
As for what sets Impact Cryotherapy apart he says it’s the whole package, from vetting passionate lifestyle ambassadors to providing a 24/7 support program. With Gene’s guidance the team has been able to develop a full-service model with parts that can be switched out within hours, either by the operator or by an installer to uphold the company’s strict operating standards.
Chad T. Finnegan
Vice President, Business Development
With an accomplished career in private club management, as well as operations for professional tournaments and resorts, Chad Finnegan has developed a deep, multi-functional expertise. Over the last decade he’s managed three premier facilities with several hundred employees and multi-million dollar budgets, and worked to implement profitable new programs for each.
Chad first saw the benefits — and the business opportunity — of cryotherapy after working with professional golfers. Despite having to spell it out for the first year, he and Johnny recognized the need for a leader and a product that would legitimize the modern cryotherapy market.
As it turns out, they had both.
Despite those market insights, Chad and Johnny knew having mentors was critical for long-term success. As he puts it, “You’ve got to have a couple of grey hairs around to make it work.” And make it work, they have. By combining a cash-flow positive sales cycle with an unprecedented support team, and a premium product, the name Impact Cryotherapy is cemented as the leading American manufacturer of cryosaunas.
Kathleen Lloyd, CPA
Vice President, Finance
With more than 25 years of accounting experience, Kathleen Lloyd was ready for a lifestyle change. That her work history has a heavy focus on small startups made joining Impact Cryotherapy an easy decision.
Kathleen was first introduced to idea of cold therapy for pain and recovery by her triathlete husband. After learning more about cryotherapy and its possible benefits, she was eager to chat with Richard and Bob, both of whom she’d worked with previously. The unique sales cycle, (“We can sell a cryosauna in as little as one day! For a by-the-numbers person that is both frightening and completely invigorating.”) and the vibrant, fast-paced environment sealed the deal.
As she builds out the HR functions for the company, champions the benefits package, and streamlines the sales model, Kathleen’s drive to take on another startup becomes obvious. She explains, “Startups provide the ability to make changes — and see the results — I crave that feedback and flexibility.”
An extensive knowledge of healthcare, plus her passion for data and analytics, gave Beth DeStasio the necessary tools to take on a startup. Pulling from a background of system-wide budget management and target market definition, she’s putting her skills to the test by tracking the company’s digital strategy, finding new ways to amp up interest in the industry, and identifying strengths within the team to nurture their passions outside of their regular rolls.
After her first session Beth became a total cryotherapy convert. She says, “Coming from the Northeast with its damp-to-the-bone cold spells, I really thought I’d hate it. But the dry cold of our cryosaunas just hooked me! Now I go at least once a week.”
Senior Sales Executive
One of the core team who launched Impact Cryotherapy, Evan Hugall has now administered 20,000+ cryosauna sessions and is a total pro at putting first-timers at ease. That’s quite a change from the early days of driving box trucks and doing installations with Johnny. As for how his own first session went, he laughs, “I was in a mobile unit during R&D — I thought I’d never make it the full 3 minutes!”
Having seen so many life-changing moments since the beginning, Evan’s top desire for the company is to see Impact cryosaunas helping people all around the world.
Service and Support Leader
“My skill set is fixing everything.” It’s true — Rob Syvertson has spent 20 years in the service industry as manager of the tech team for a 153-game arcade, as owner and CEO of an after-market auto body shop, and as his neighborhood’s go-to for anything that can’t be duct taped. When his long-time friend and neighbor Richard Otto told him about struggling to find a manager for the service team of his new company, Rob was in his office the next day.
When recalling his first session Rob remembers thinking, “Oh this thing is good! This is very good.”
Marketing and Administrative Assistant
As a champion swimmer throughout college, Kailey Horacek was no stranger to the cold or ice baths. That, combined with her background in sports medicine and kinesiology, left her completely open-minded for her first cryotherapy session. She says, “Afterward I just felt great — and slept even better!” Now she’s focusing her mass communications degree and wealth of health knowledge on driving the social media and digital marketing strategies for the company.
Training and Implementation Leader
Having experience in multiple startups as well as strong background in hardware and software, Paul Stephens is a self-professed jack of all trades. When he got a call from Richard and Bob, he jumped at the chance to work for them again. As for why he wanted to add another startup to his list, he replied, “I like the challenges of this phase where it’s constantly moving and everything is a first.”
So what did he think of his first session? He laughs, saying that his luck streak has gifted him with aches and pain of a 60-year old man. “The first time was just ridiculous but I felt those good effects immediately.”
Having just completed a dual MBA/MHA program, Evan Ferrell’s background in economic development led him to Impact Cryotherapy. After meeting with Richard and seeing the broad range of people who’ve been helped by cryotherapy he was eager to join and help the company grow.
After snapping his humerus in half during an impressive game-changing play, Evan became another cryotherapy convert. He shares, “I did sessions five days a week for three months straight. It really helped maximize my range of motion during physical therapy and drastically shortened my rehab time.”
Sales Support Specialist
After years of basketball and tennis, Matt Porter has no love for ice baths. When he heard that Impact was hiring, he jumped at the chance to be a part of a start-up company. “I’m working with some of the best in the business — having mentors right in the office is amazing and I want to learn everything I can.” Matt’s degree in business administration gave him a strong mix of skills that help him dig in and teach others the ins and outs of building a business. Before his first session, nerves almost got the best of him; but after stepping out of the cryosauna, he felt like a new man. Now Matt is a total cryo convert and cranks it to a level three every single time.
Service and Support Specialist
Drawn to the excitement and opportunities of a startup, Stephen Miller wanted to find a new way to put his skills to use. Noting that cryotherapy is the next best thing in wellness, he was eager to try it out — and that first session just so happened to be in the middle of the warehouse. Stephen shares, “I’ve had a few mishaps on my motorcycle and the cold therapy really helps with those down deep pains.” Regarding his personal goals for the company that’s charging the forefront of a new lifestyle movement, he says, “We’re leaders and I want it to stay that way.”