An extensive knowledge of healthcare, plus her passion for data and analytics, gave Beth DeStasio the necessary tools to take on a startup. Pulling from a background of system-wide budget management and target market definition, she’s putting her skills to the test by tracking the company’s digital strategy, finding new ways to amp up interest in the industry, and identifying strengths within the team to nurture their passions outside of their regular rolls.
After her first session Beth became a total cryotherapy convert. She says, “Coming from the Northeast with its damp-to-the-bone cold spells, I really thought I’d hate it. But the dry cold of our cryosaunas just hooked me! Now I go at least once a week.”