Australia Partners with U.S. Impact Cryotherapy for the Hottest Trend in Cold Therapy
October 31, 2017 05:00 PM Eastern Daylight Time
ATLANTA–(BUSINESS WIRE)–Down under is buzzing about whole body cryotherapy (WBC). “We knew we could be successful with it,” said Paula Menzrani, Director, Booty N Buff Nutrition, New South Wales, Australia. “The benefits perfectly fit our business.”
WBC is a cold therapy modality where users stand for three minutes in a cryosauna filled with nitrogen vapor that drops to temperatures between -90°C to -120°C. It helps with athletic recovery and overall wellness, leading elite athletes worldwide to utilize it as a critical training component. Additionally, for fitness and wellness entrepreneurs, WBC is leveraged as a revenue-generating service to retain and attract members.
Including athletes and business owners alike, Cryoworx, an Australian nitrogen gas supplier, finds great potential in their WBC market. “We’ve been watching it for a while, but needed the right partner,” said Tom Everding, Director, Cryoworx.
“When we found Impact Cryotherapy, we quickly determined their quality cryosaunas and depth of industry knowledge complemented our direction,” said Junior Ordono, Director and Service Coordinator, Cryoworx.
Mibu Medispa in Sydney also understands how cryotherapy fits into wellness and needing a strategic partner. Mibu combines the latest medical technology and beauty procedures, with traditional spa treatments. “We added cryotherapy for the improvement it makes to a person’s life,” said Steve Kola, Director, Mibu Medispa. “Cryotherapy is the best natural wellness product.”
“Impact cryosaunas are superior,” said Steve. “Their safety, session consistency, client experience and actual build outweighs competitors.”
“We’re excited about the Australian market,” said Richard Otto, CEO, Impact Cryotherapy. “As the industry leader, we look forward to helping drive this growth.”
Impact Cryotherapy is the leading U.S. whole body cryotherapy company. Sold in eight foreign countries, Impact cryosaunas meet the certification requirements to display the highly-respected CE Mark. This mark is mandatory for certain products sold in the European Economic Area (EEA), indicating they meet safety, health, environmental protection and quality assurance standards. The mark is found outside the EEA, making it a recognizable and valuable standard worldwide. Impact equipment is used by professional and university sports teams, training and fitness facilities and wellness entrepreneurs.
Margie Driscoll, 678-612-4745