Cryotherapy: Coming Soon to Everyone’s Neighborhood
November 2, 2016 8:00 AM Eastern Daylight Time
ATLANTA- (DGI Wire)- Look around at any city’s business district: more than a few of the businesses are bound to be run by individual entrepreneurs reaping the rewards of their investment. According to the U.S. Small Business Administration (SBA), there are now 28 million small businesses in America, accounting for 54 percent of all U.S sales. Small businesses have provided 55 percent of all U.S. jobs—and 66 percent of all new U.S. jobs—since the 1970s, notes the SBA.
Although it is tempting to say the small business sector is “heating up,” in one specific case, it’s literally “cooling down”—with the growth of cryotherapy. A great example is the growth of CryoZone, a small business with three locations (so far) in north Texas and one in Santa Monica, CA. Each of the four locations is open seven days a week for customers’ convenience. CryoZone has an average of approximately 50+ cryotherapy sessions per day per location!
Dating back to ancient times, cryotherapy is the practice of using cold temperatures to promote healing and wellness. Today, in the 21st century, its popularity is on the rise thanks to the advent of whole body cryotherapy, which was first developed in Japan in the 1970s and later spread first to Europe and then to the United States.
With whole body cryotherapy, an individual enters a cryosauna that is suffused with nitrogen vapor at extremely cold temperatures for up to three minutes—which can provide an alternative to traditional ice baths. A range of enthusiasts, from elite athletes to ordinary individuals, are paying visits to facilities that offer cryotherapy and many of them sign up for repeat sessions.
“Cryotherapy is growing in popularity very quickly in the United States and offers a wonderful investment opportunity for small business owners like me and my partners with their eye on fast-moving trends,” says Kelly Carden, Chief Freezing Officer of CryoZone. “Aside from helping my customers in two states, one of the pleasures of the business is knowing that our cryosauna equipment’s manufacturer and technical support provider, Impact Cryotherapy, is based here in the U.S.”
Impact Cryotherapy’s whole body cryotherapy machines are precision-manufactured from laser-cut anodized aluminum, plexiglass and other materials, with an advanced nitrogen vapor delivery system and operator controls designed for safety.
The company’s octagon-shaped whole body cryosauna fills with nitrogen vapor and drops the ambient temperature inside to a range of -90°C (-130°F) to -120°C (-184°F). This creates a temporary dry chill that surrounds an individual’s body. To date, Impact Cryotherapy has sold more than 200 units to pro sports teams in major national football, basketball, hockey and baseball leagues; physical therapy facilities; health clubs and trainers; retail locations; spas and resorts in 38 states and more than a half-dozen major markets worldwide.
“Anyone who is starting their own small business wants to be sure to do business with suppliers that they can trust, that give them necessary support and are dependable,” adds Carden. “Impact Cryotherapy is an ideal partner in this regard. They are committed to keeping my cryosaunas running with minimal service interruption. They have not only provided me with the cutting-edge technology that is reinventing cryotherapy; they also make available a full-service technical team to support me in numerous tasks, from project management, to account management after installation, to training my employees to use the cryosaunas.”