Should Resorts Offer Cryotherapy?
December 29, 2016 4:00 PM Eastern Daylight Time
Atlanta- (DGI Wire)- Luxury vacation resorts are celebrated for offering an extraordinarily rich array of amenities to their guests. These can include everything from swimming pools, spa and sauna facilities to a full suite of athletic activities and more. Vacationers love these “extras” as they add to the unique experience of spending time in a relaxing, scenic location with friends or family members or both.
With the rise in popularity of whole body cryotherapy, owners of vacation resorts are faced with a decision: should they add cryotherapy to the mix of amenities on offer to visitors? Evidence suggests that this could be a great choice for attracting those who have heard positive things about cryotherapy and are eager to try it out.
In March 2015, the Sea Island Resort in Georgia became the first resort to offer whole body cryotherapy in the U.S. According to a press release issued by the resort, the cryosauna, manufactured in Atlanta by Impact Cryotherapy, resides at the Performance Therapy Center at The Lodge at Sea Island, an extension of The Spa at Sea Island. There, guests can take advantage of a package that combines cryotherapy with massage therapy for a comprehensive approach to muscle recovery after training or a round of golf.
“We are encouraged by so many positive comments and user reviews from various types of facilities that have incorporated whole body cryotherapy into their offerings,” says Richard Otto, cofounder and CEO of Impact Cryotherapy. “They report that the interest level is high among return visitors as well as those stepping into a cryosauna for the first time.”
Dating back to ancient times, cryotherapy is the practice of using cold temperatures to promote healing and wellness. Today, in the 21st century, its popularity is on the rise thanks to the advent of whole body cryotherapy, which was first developed in Japan in the 1970s and later spread first to Europe and then to the United States.
Impact Cryotherapy’s whole body cryotherapy machines are precision-manufactured from laser-cut anodized aluminum, plexiglass and other materials, with an advanced nitrogen vapor delivery system and operator controls designed for safety.
The company’s octagon-shaped whole body cryosauna fills with nitrogen vapor and drops the ambient temperature inside to a range of -90°C (-130°F) to -120°C
(-184°F). This creates a temporary dry chill that surrounds an individual’s body. To date, Impact Cryotherapy has sold more than 200 cryosaunas in 38 states and more than a half-dozen major markets worldwide to pro sports teams in major national football, basketball, hockey and baseball leagues; to physical therapy facilities; to health clubs and trainers; to retail locations; and to spas and resorts.
“Resorts who want to enhance their appeal to visitors far and wide should think about how cryotherapy could fit in to their existing mix of features,” Otto adds.