News & Resources

< Back

Whole Body Cryotherapy: A New York Story

December 15, 2016 10:00 AM Eastern Daylight Time

Atlanta- (DGI Wire)- New York has a long, rich and hard-bound history of stories by writers from Walt Whitman to F. Scott Fitzgerald to Sylvia Plath to Toni Morrison. Today, of course, many millions of stories are posted online. A recent article on—which collects stories from an array of contributors—reported on one young woman’s experience in New York City that involved a cool new trend: whole body cryotherapy.

The writer paid a visit to Drive495, a fitness center in lower Manhattan that features whole body cryotherapy. Under the direction of Drive495’s owner, Don Saladino, the author underwent a three-minute cryotherapy session.

img_2775Cryotherapy is the practice of using cold temperatures to promote healing and wellness. With whole body cryotherapy, an individual enters a cryosauna that fills with nitrogen vapor to create extremely cold temperatures. The best part of cryotherapy is that a session takes only three minutes. It is a refreshing complement to a healthy lifestyle. People can enhance their fitness regimen with a cryotherapy session before a workout, after a workout or before and after.

While the individuals undergoing cryotherapy are modestly dressed, they keep on their undergarments as well as booties and gloves that are given to them. A cryotherapy specialist converses with them for the entire three-minute session, prompting them to maintain a continuous rotation, and making sure that they are comfortable.

Saladino and his staff at Drive495 are able to provide a state-of-the-art cryo experience to their customers thanks to Impact Cryotherapy, which manufactures the cryosauna, offers technical support and has implemented a set of operating features that ensure a safe and enjoyable experience.

“Although some may have heard of cryotherapy through its popularity with famous athletes and celebrities, it is every bit as appealing to ordinary individuals—including many who then post their experiences online,” says Richard Otto, cofounder and CEO of Impact Cryotherapy. “These stories connect with many who might otherwise not have considered trying it themselves.”

Impact Cryotherapy’s octagon-shaped whole body cryosauna fills with nitrogen vapor and drops the ambient temperature inside to a range of -90°C (-130°F) to -120°C(-184°F).

This creates a temporary dry chill that surrounds an individual’s body. To date, Impact Cryotherapy has sold more than 200 units to spas and resorts; pro sports teams in major national football, basketball, hockey and baseball leagues; physical therapy facilities; health clubs and trainers; retail locations in 38 states and more than a half-dozen major markets worldwide.

“Cryotherapy has something to offer to everyone, and they all have a memorable story to tell afterwards,” Otto adds.

Those who might be interested in adding an Impact Cryotherapy cryosauna to their facility should contact

Ready to talk next steps?

Impact Cryotherapy

53 Perimeter Center East
Suite 230
Atlanta, GA 30346