Shanen Franklin, Owner of Evansville Cryotherapy Facility
Our cryotherapy facility is called Evansville Cryo, LLC and located in Evansville, IN. We have a wide variety of awesome clients ranging from 13-82 years old. We are the first and only cryotherapy facility in Evansville, so most of our clients have never experienced cryotherapy prior to stepping foot in our location.
Tell me about your goals/vision for your business.
Our goal is to have as many people as possible walk through our doors to try whole body cryotherapy. We know how it can have a positive impact and just want to share it with everyone. Our vision of our business is to keep getting our name in front of new people daily, and branch out in other cities by offering licensing agreements.
Why the decision to add cryotherapy?
For me the reason is simple: my wife Susan is much smarter than I am. (lol) She was an ICU nurse for 15 years and understood the concept of cryotherapy quicker than I did. After trying it one time, I was hooked and ready to jump all in. We recognized how many lives we can “impact” in a healthy way and that drove us to open our first cryotherapy location.
Why did you decide to partner with Impact Cryotherapy?
Partnering with Impact was honestly the easiest decision during the entire process of trying to get our doors open. We took a 2-hour drive to the nearest Impact location just to see if it was even for us! After three short minutes in an Impact Cryosauna, we realized this is the business to be in. Susan quickly started researching everything about cryotherapy and possible companies we could partner with. However, we thought we already knew the answer so we set up a call with the Impact sales team. Both of us talked with Chad Finnegan, Impact’s VP of Business Development, and that’s all it took. He made us feel comfortable about the way everything would play out to start our Impact business. Low and behold, everything unfolded as planned! To this day, any time we need anything, Impact is there for us and as a business partner, you couldn’t ask for anything more than that.
How has cryotherapy been received by customers?
Our customers/clients/friends have been much more receptive than we could have imagined this early on in our business. They are the reason we do this and are have success doing something we truly enjoy, which is helping people. We owe everything to every client who has walked through our door and can’t THANK them enough.
How do you promote the cryotherapy?
We promote cryotherapy pretty much every way possible. We have used TV, radio, magazines, race/marathons, sponsorships, Facebook, Instagram, etc. But the best advertising has been word-of-mouth with our referral program.
Why do your clients utilize cryotherapy?
We’ve had so many fulfilling testimonials for many health issues and that’s what makes this all worthwhile. We have athletes who look for an advantage. There are customers who suffer with arthritis, fibromyalgia and chronic pain who see great results. Some people come in with headaches or anxiety/depression tell us how much cryotherapy helps them.